
GMA7, the current Philippine media giant (since its main rival ABS CBN lost its franchise), is in the ropes if we base the conclusion on market capitalization. From a high of 13.08 pesos per share just a few weeks ago, the Kapamilya current market value is 27.4 BILLION pesos on a stock price of 8.02 pesos each. This means GMA7 lost 16 BILLION pesos due to a 39% drop from its recent peak.
How can the Channel 7 company of Uncle Bob RIP lose so much in such a short period of time? The economy is almost back to normal from the three years of pandemic, lockdowns, quarantines, vaccines and social distancing.
Well, one has to look at the highly public bickering among iconic talents Tito, Vic and Joey and the production company of Eat Bulaga named TAPE that has a block time agreement with GMA7. It seems that the 44 year old noontime show has had a long and successful run to the point where the TAPE owners now want to exercise greater control over the TV program. However, during the negotiations, things turned ugly as TVJ were supposed to assume reduced roles with the corresponding decrease in compensation. Aside from that most of the staff were supposed to file their resignations only to be (selectively?) rehired, again, at lower salaries and benefits. All of these were thought of to phase out the aging veterans, to introduce new (younger) talent and improve/remove/tweak segments for a better watching experience.
TVJ were generally unhappy with the private (meetings) and public statements of the second generation TAPE executives (their dad is the majority owner and chairperson of TAPE), such that Tito Sen, as in the former Senate President, took the TAPE TVJ discussions public (interviews, social media). Details of unpaid salaries to Vic and Joey were ventilated and even if these were subsequently paid, the fact that there were long overdue plus the need to shout out about the matter, did not help the cause of the TAPE management.
The viewing public overwhelmingly support the Dabarkads and are eagerly waiting for the TVJ show to start on TV5 at the same time that TAPE has continued with Eat Bulaga with new talents. As the Dabarkads pull away audience viewership and advertising revenues from the GMA7 TAPE universe, would the new Eat Bulaga break even? Or would it continue to bleed heavily? Indirectly, would GMA7 lose out too since a number of GMA7 productions are bundled with the highly rated Eat Bulaga block timer in terms of advertising packages?
Obviously, it is too early to tell if TAPE would succeed in the long run. However, the market has already spoken with the massive drop of the GMA7 stock price and it would take a long, hard struggle to achieve the financial successes of the old TVJ Eat Bulaga.
#GMA7 #Dabarkads #TVJ #TitoVicJoey #EatBulaga