The video is short, and doesn’t show the user actually riding it, but we do see the hoverboard, called SLIDE, hovering above the ground just before a skateboarder ditches his traditional board and hops on.

IMAGE: LEXUS

That’s pretty much where the details end on the part of Lexus, other than the company’s effort to note Haruhiko Tanahashi as the Lexus chief engineer associated with the project.

Based on the look of similar hoverboard projects we’ve seen in the past, the Lexus hoverboard at first appears to be the magnetic kind that requires a metal riding surface. However, thehoverboard appears to be floating in an outside skate park — a space that usually has concrete flooring (it’s difficult to tell what the surface is made of in this case).

And then there’s the smoke curling off the thing, which brings to mind the examples of quantum levitation we’ve seen in the past.

Finally, the video doesn’t show anyone actually riding the hoverboard, so this could all just be a promotional stunt designed to get eyeballs on Lexus. So far, the company isn’t offering any more detail. But you know what? In this case, it doesn’t matter — the video alone is worth it.

Real or not, we are now looking at a hoverboard with a major auto maker’s logo on it — that’s a win.