The announcements of Senators Grace Poe and Chiz Escudero to run in 2016 for President and Vice-President respectively was hardly noticed in Facebook groups. Instead, posts and comments on Yaya Dub and Pastillas Girl hogged the Philippine social media scene. Psychologists should look into this situation where matters of national interest are largely IGNORED while the minutest details in television programs are watched and noted. Perhaps this phenomenon has something to do with a growing realization that politics as usual has NOT improved the lives of the greater masses of our people, that a change in administration will not necessarily bring solutions to TRAFFIC PROBLEMS, ELECTRICITY RATE HIKES, URBAN BLIGHT and APATHY courtesy of national leaders and line agencies. Poverty and unemployment abounds causing legions to abandon the REAL world and thereby ESCAPE (even momentarily) to the comforts, conflicts and daily struggles of fictional characters.

The phenomenal Yaya Dub (left) with upstart Pastillas Girl ready to compete in the greatest ratings battle in Philippine television history.

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